The Merlin Law Group has already fought for hundreds of people unhappy with how their insurance companies handled their Katrina claims. Attorney Chip Merlin says he worries about the thousands who have yet to join the battle.

"There's a whole bunch of people who've filed claims and they've been paid," said Merlin. "Sometimes they've been paid a little bit, sometimes they've been paid a lot. But they're still owed some more. Insurance companies bank on people just giving up."

Beginning February 29th, the Merlin Law Group will start running print and television ads letting people know the clock it ticking down.

"The deadline effectively stops people's ability to collect from the insurance company," Merlin said. "You have to have a lawsuit filed by that time. It doesn't mean the lawsuit is over with. It just means you have to have it filed."

Merlin says he's not concerned about where people who lost their homes and businesses go to find legal representation, just that they go and quickly.

"I don't think it's right for insurance companies to cheat people and not pay the full amount that's owed," said Merlin. "I've devoted my adult life to this and I believe that, regardless if they go to my law firm or any other law firm anywhere, it would be really wrong in our society if we allowed insurance companies to cheat people. They shouldn't just let the claim go away because they don't think it's worth the hassle."

Attorney Chip Merlin says many attorneys don't charge to review the merits of a claim, and will work on contingency. He says as the deadline for Katrina suits loomed in Louisiana last year, people were lined up outside the courthouse.